We know all too well that you do not have time for a blog with your workload. Here are 5 reasons why starting a blog is worth every extra minute.
1. To Provide Value To Your Readers
Everyone has a question to ask and you have the answer. Write a blog post about it. You will be giving the information your readers want for free. All the while, you are letting them know that you know your stuff and you want to share it with them.
Custom content is useful to your readers and it increases your brand appeal. People follow companies like yours because they want to be in the know and are genuinely interested. Readers are more likely to inquire about products you offer if they have read valuable content about it. You have information you could be providing that proves you are an industry leader in your field.
2. To Improve your SEO
Backlinks and keywords are essential to SEO. Your blog site will be filled with them. Create backlinks back to your main site on your blog and post it on social media. Let the keywords do all the work for you organically in search engines. Content Marketing by blogging will increase your search rankings.
3. To Generate Traffic
You have had a site for a long time. Your stats have been on the steady decline. Generate traffic back to your main site by sharing your blog on social media.
4. To Advertise With Content Marketing
Having a strategy for content marketing is key to bringing traffic to your main site. Nowadays Content Marketing is the main way to do marketing. The advertising realm has changed and old methods aren't producing the same results. Traditional advertising is generally ignored because it interrupts and irritates the reader.
5. To Increase ROI
As a business, you may be concerned about your ROI. Blogging is worth the investment if you have a strategy. Write those 'in the know' blog posts that are sure to go viral. Pssst... We have all the tools you need to succeed at a cost you can't beat. We can help you map out your strategy. Make a plan. Set a schedule.
Bonus! Encourage Contributor Content
Contributors can register for your blog and you can pay them with ad revenue using PayPal right from within your blog site. Here at Bondware, we offer the perfect blogging solution for your business. It is called ContentEngine. It is simple but powerful. You do not want to do the extra work. Our software is so simple there is no learning curve. Let a handful of writers contribute the content.