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According to Wikipedia, SEO (Search Engine Optimization) is "the process of improving the volume or quality of traffic to a web site from search engines via 'natural' or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion". So SEO is a way that you can bring more users to your site without having to pay for them! Anyone with a website should love the idea of obtaining more readers/users without having to pay anything.
Now, you may be asking yourself, do I really need to optimize my website? The answer to this question depends on the type of site that you have. If you have a personal family website, then the answer may be no for you. You would probably be content with your family and friends knowing about the website. However, if you are any type of business or organization, then optimizing your website could help you increase things like new customers, members, etc.
So you are probably wondering how to get started. Well there are plenty of things that you can do to get started. One good tool to help you along the way is Google Analytics. This is a service offered by Google which allows you to track things on your sites such as Unique Visitors, Bounce rates and Entrance Keywords. After setting that up, you can begin making changes to your site and measuring those changes. Our next post goes into more depth on what changes you should make, so keep an eye out!
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